Our Path
The Beginning
WHERE OUR PATH STARTED
Belle Via Jewelry Co. began at my kitchen table. It started as a pair of earrings for fun, and quickly grew into a passion. Friends and family began wanting my jewelry for their next event, vacation, or even just a night out. I began doing small shows and events around town, which spread the world locally about my custom, handmade jewelry collection. At this point I knew it was more than just a hobby - so I trademarked Belle Via Jewelry Co. in 2017 and pursued it as my full-time career. Yet Belle Via has always been more than just my career - creating jewelry is my true happy place. Whether at my kitchen table in the very beginning, or now at our beautiful studio in Downtown Stillwater, Minnesota, I know that this is my calling.
We broadened our horizons and stepped into the wholesale world almost ten years ago, attending our first wholesale markets and selling our vintage-inspired jewelry to boutiques and stores all across the United States. We continue to do so and are thankful for all of the support we receive from family, friends, wonderful store owners, and our amazing customers.
​
Belle Via means "beautiful pathway", and we are forever grateful that ours led us here.
Our mission is to create timeless beauty and carefree style through a blend of vintage and modern fashion, with love poured into each and every piece that we handcraft. We want everyone who wears Belle Via Jewelry to feel as beautiful on the outside as they are on the inside.
Thank you so much for supporting our small business!
Long Live Vintage,
Wendi & Isabel
Wendi
FOUNDER & LEAD DESIGNER
At age 15, I visited my first flea market. I was immediately hooked, truly in love with all things vintage. I began collecting furniture, clothing, hardware, jewelry and so much more. It all sparked my love and passion for the “old”, and years later, I began creating, repurposing, and upcycling jewelry.
Finding things at flea markets, garage sales, or even my grandmas old jewelry box inspired me to bring things back to life. Every piece I discover has a story - which is left for me to retell.
Belle Via (“beautiful pathways”) was created from my love for all things vintage. I combine new and old, modern and vintage, to create one of a kind jewelry pieces that women can wear with confidence every day. In the end however, it is not just about the jewelry, but rather the joy every woman feels when they receive a handmade piece from Belle Via Jewelry Co.
When I am not creating jewelry (which is not very often!) I love spending time with my husband, our two beautiful children, and our scruffy rescue puppy. I am forever grateful for the endless support I receive from them in my journey to create and live my dreams.
​
Live well, Be happy, Love strong.
Xoxo,
Wendi
Isabel
DESIGNER & BUSINESS DEVELOPMENT SPECIALIST
Hi! My name is Isabel, or Izzy, and I am Wendi's daughter. I've always had the creative gene (thanks to both of my parents!) and although I would do calligraphy, scrapbooking, and other crafty things for fun, I was not sure if making jewelry was for me. I mean, how could I ever live up to my mom and all of her talent?!
Long story short, I asked her if I could help out at the studio after graduating from the University of Minnesota, which turned into her teaching me how to make jewelry...and the rest is history! I have been working full time for Belle Via Jewelry for almost two years now, and I have loved every minute of it.
I specialize in more modern pieces, bringing the "young eyes" to our business. I also direct all of our social media (yep, it's me responding and chatting with you behind the screen on our Instagram and Facebook!) and work with many boutique owners to get our jewelry in their wonderful stores. I absolutely love what I do and feel so blessed to have been able to step into this world easily, after working for a local boutique since I was 16. And I especially feel like the luckiest girl in the world to work for my amazing mom.
​
If I'm not at the studio, you can find me with my fiancé, our rescue dog, my lifelong friends, or curled up on the couch with a book! ​Thank you for taking the time to read this little glimpse of our business!
XOXO,
Isabel